PROPCLASH
PropClash was my first opportunity to work in a collaborative environment with a team of engineers and a product manager. This was a great learning experience because I was brought on the project after the initial product had been released and had to work to iterate my designs into the existing flows. Due to the two week sprint, I decided to move forward with simple yet bold design schemes and color palettes.
This is context of the original home page before I was brought on to design a new brand identity.
Here is my redesign of our home page and brand identity. Notice the simple and bold color palette.
Logo Redesign
This was the logo redesign I worked for our future branding efforts. We wanted to create a logo that was more event agnostic and could work across all different entertainment and events. I decided to keep the same color palette and similar bold and simple design, but change the icon to a spartan helmet in the spirit of competition.
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Home Page Redesign
Here is our third iteration of the home page. As our site has continued to grow we needed the option to populate the site with more events. To make room for this we needed to create a tab bar above the top to separate our site into multiple pages. Additionally, notice the bottom where we attached our social media channels and an email sign up to increase user engagement.